Your services are often needed only once by a client. After you have organized their life, your job is done. Not so fast! Try to operate your business in such a way that you continue relationships with your clients and create repeat business. For example, establish a pro-organizer “report card” and have them fill it out each month after your consultation is over to see the effectiveness of your strategy.
Stay in touch with clients to get referrals and recommendations. Make sure to get paid up front for your services, and carefully research the pricing of other professional organizers so you remain competitive and aware of what is expected within your industry. In this business, your time equals money, so plan out the time you spend on each job and make sure you spend more time on the higher-priced services.
• Participate in online chats, message boards, and Web rings that target individuals who are seeking more organization in their lives. This will draw an audience and increase the traffic to your Web site.
• Establish a reciprocal linking program with Web sites frequented by your target market. Some suggestions are online organizational software sites, organizing tips sites, and so on.
• Become a solid part of the online community in your regional area by putting links to your site in the professional directories.
• Design your site to be search engine friendly. Consider participating in pay-per-click sponsored listings programs with the popular search engines.
• Participating in mail lists and discussion groups related to organizational methods and techniques with a cleverly designed signature file would be a great way to generate awareness for your services.
