Archive for November, 2009

Real Estate Business

Monday, November 23rd, 2009

The Internet has revolutionized the way real estate agents are doing business. Traditionally, real estate agents would publish their listings in home buyer publications, on television, and in monthly newsletters that they may distribute throughout the area that they represent. Now real estate agents can easily post their listings online to attract a more global audience.

Having an online real estate Web site can benefit you in two ways: (1) increased exposure for your real estate listing, and (2) increased exposure for your services. There are two ways that you can approach this type of business. If you are a real estate agent, you can launch your site to target potential clients in a specific geographic location. This is the most common approach taken by many real estate agents.

Your second option is to offer your services to a larger geographic location such as the United States or North America. As a real estate agent, you cannot possibly represent the interests of homebuyers on a national level, but you can provide other real estate agents with the opportunity to publish their real estate listings on your site. You can then earn a commission from each sale that resulted from a referral from your site. This is an easy way to earn additional income from your real estate business.

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This business has some international potential

Sunday, November 15th, 2009

Your business is based on your ability to successfully communicate your message, and as such, excellent oral and written skills are necessary. A background in traditional public relations strategies as well as Netiquette is a great asset to have. Imagination and creativity will help you in this business. A bachelor’s degree in a relevant field, such as public relations, marketing, advertising, journalism, or communications, is required.

Initially you will have to pay for the design, development, and hosting of your Web site, computer hardware, computer software, a scanner, a fax machine,and a printer. If you plan to do any image editing work, then you will need to purchase some image editing software (e.g., Adobe PhotoShop, Jasc Paint Shop Pro). If you currently have some of these items, your initial start-up costs will be considerably lower. Other costs that you will incur are related to the promotion of your Web site. Estimated cost is $3,500 to $6,000 to start.

This business has some international potential. A majority of your clients will
be based in your immediate geographic area or within your country; however, some companies outside of your country may contact you to handle public relations-related activities in your area or culture.

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Online Public Relations Specialist

Thursday, November 5th, 2009

Many small and medium-sized companies do not have an internal public relations department and cannot handle their own online public relations activities.Other companies choose not to because they feel their time is better served doing what they’re good at and that other activities should be outsourced to specialized companies.

As an online public relations specialist, you would help companies that want to promote their company and their Web site online. Your goal is to build or maintain a positive image of your clients in the eyes of their target market. This would be done through various search engines and Web media such as e-zines, e-mail, newsletters, blogs, online radio stations, streaming video sites, and mail lists. Additionally, you would use familiar traditional media and electronic media.

As a public relations specialist, you may be required to take on additional duties such as responding to media queries, developing media events and promotions, arranging interviews, and arranging press conferences. Payment would be based on your services and would be either on a contractual or an hourly basis.

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