Since search engines change their ranking criteria constantly, it is very important that you stay up-to-date on the latest advancements in search engine technology. Not knowing what a search engine is using to rank the sites in its index could seriously hinder the success of your search engine submission service. Being knowledgeable about the latest advancements in search engine technology will not only enhance the professionalism of your business, but will also increase the chances that you will receive repeat business from your clients as you will develop a strong, trusting relationship.
You should inform your clients that many things factor into receiving high search engine rankings—things such as an effective Web site design, proper meta-tags, keyword prominence throughout the site, page titles, Alt-tags, and, most important, link popularity. Many of the major search engines are now using link popularity—that is, the amount of incoming links to your site—as one of their ranking criteria. If your clients are unwilling to outsource the development of these to your business, it is essential that you inform them how important they are to receiving high rankings.
Once you submit their URL to the search engines, if your clients don’t receive high rankings, you can again inform them that it was because they didn’t comply with all of the requirements of the search engines’ ranking criteria. This will save the professionalism of your organization and will ultimately result in the sale of your additional search engine optimization services.
