Your business is based on your ability to successfully communicate your message, and as such, excellent oral and written skills are necessary. A background in traditional public relations strategies as well as Netiquette is a great asset to have. Imagination and creativity will help you in this business. A bachelor’s degree in a relevant field, such as public relations, marketing, advertising, journalism, or communications, is required.
Initially you will have to pay for the design, development, and hosting of your Web site, computer hardware, computer software, a scanner, a fax machine,and a printer. If you plan to do any image editing work, then you will need to purchase some image editing software (e.g., Adobe PhotoShop, Jasc Paint Shop Pro). If you currently have some of these items, your initial start-up costs will be considerably lower. Other costs that you will incur are related to the promotion of your Web site. Estimated cost is $3,500 to $6,000 to start.
This business has some international potential. A majority of your clients will
be based in your immediate geographic area or within your country; however, some companies outside of your country may contact you to handle public relations-related activities in your area or culture.
