There are several business issues to be addressed when operating this type of business. Like a traditional offline real estate listing, you should ensure that all listings you place on your Web site are accurate and are not misleading. If
anything changes with the listing (e.g., the price changes, features change, it is no longer for sale or is sold), you should update your site immediately with the new information.
For example, if you sell a house but don’t update your listing with this new information, potential buyers may contact you. When you tell them that the sale has been made, they may be discouraged from ever visiting your site again.
If you enable real estate agents to post their listings on your site, you are going to have to develop a system to track and monitor who is posting what on your site. First, you should make sure that you don’t allow people to post listings on your site if they are not licensed real estate agents. Since agents will be able to update their listings on your site with images and text, you are going to have to set up a password-protected area where they will be able to enter your database to manipulate information. To easily track your clients, you might consider using their real estate license number as their unique ID. This would make it easy for you to reference them when searching through your database.
