As an online public relations specialist, you would help companies that want to promote their company and their Web site online. Your goal is to build or maintain a positive image of your clients in the eyes of their target market. This would be done through various search engines and Web media such as e-zines, e-mail, newsletters, blogs, online radio stations, streaming video sites, and mail lists. Additionally, you would use familiar traditional media and electronic media.

As a public relations specialist, you may be required to take on additional duties such as responding to media queries, developing media events and promotions, arranging interviews, and arranging press conferences. Payment would be based on your services and would be either on a contractual or an hourly basis.